Lesson 7 Technology in Our Lives
Living with Big Data
Have you ever visited an online bookstore and been surprised by the books that the store recommended for you?
Many of them looked interesting to you.
So how did the bookstore know what you liked?
This is all possible because of big data.
What is big data?
Big data is data sets that are very big and complex.
As information and communication technology develops, the amount of data we have is getting much greater than before.
This is mainly because almost everything that we do online leaves a trace.
For example, the photos you upload on your blog and the records of your purchases at online stores are all part of big data.
Simply collecting data, however, is not enough.
Big data has to be analyzed, and this is done by big data experts.
Using various methods, experts analyze big data and draw meaningful results from it.
These results then can be used to make decisions or to predict the future.
How is big data influencing our lives?
Big data is influencing almost all parts of our lives.
It helps companies understand their customers’ needs better and helps them sell more products.
It helps people avoid heavy traffic.
Its uses are endless, and here are some interesting examples.
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